More and more people facing charges ask ChatGPT, Gemini, Claude or Perplexity before they ever open Google. The assistant names two or three firms and quietly skips everyone else. We make sure yours is one of the firms it names, and that what it says about you is actually right.
who's the best dui lawyer in phoenix?
YouAn assistant doesn't hand back ten blue links. It writes one answer, names a couple of firms inside it, and lists the handful of pages it leaned on. Getting into that answer is a different job from ranking, and these are the parts of it.
Ask Us What AI Says About YouEach one builds its answer from a different place, so getting named in all four takes four different plays.
The one most people open first. It answers partly from what it already learned about your firm and partly from pages it pulls live, so we work both sides: the third-party sources that shaped what it thinks, and the pages on your site it reads at the moment someone asks.
Gemini sits on top of Google, which means your Google Business Profile, your reviews and your local rankings feed it directly. It is also what writes the AI Overview above ordinary Google results, so the local SEO work pays off twice.
Claude searches the web and is picky about what it leans on, favoring pages with real substance over thin marketing copy. Firms win here by publishing genuinely useful writing about the charges they defend, which is the part most competitors skip.
Perplexity shows its sources right in the answer, so there is no mystery about who got cited. It rewards being the clearest published answer to a specific question, which makes it the fastest of the four to move once the pages are right.
Four steps, repeated every month, so you can watch the answers change.
We put the questions your clients actually ask to all four assistants, in your city, and record who gets named and what gets said about you.
Crawler access, schema, entity consistency, and the page structure a model can quote from without mangling it.
Accurate, consistent placement on the directories, bar listings and local coverage each assistant leans on in your market.
Same questions, same assistants, every month. You see the answers move, in their own words, not in a chart we made up.
Google SEO for criminal defense is a knife fight. Every firm in your city has an agency, a budget, and a decade of head start. AI search is not like that yet. In most markets we look at, not one defense firm has done a single deliberate thing to get named in an assistant's answer.
That gap closes. It always does. The firms that get in early are the ones the models learn first, and being the incumbent answer is a hard thing for a competitor to take from you later.
Book a Free CallDefense firms are still arguing about whether they need a blog. Almost nobody in this practice area has looked at what an assistant says about them, let alone tried to change it.
Clean site structure, real content, consistent listings and strong local signals feed both Google and the assistants. If you are already on SEO with us, most of the groundwork is done.
Not a score out of a hundred. Screenshots of what ChatGPT, Gemini, Claude and Perplexity said about your firm this month, and what they said last month.
We only do criminal defense, so we already know the questions people ask before they call a lawyer, and which ones actually end in a signed case.
Book a free call and we'll run your city's questions through all four assistants and show you the answers, whether you like them or not.